Not
the Usual.
Don't just wear your usual clothes.
To the familiar basics,
By adding a little sense of discomfort and a little humor,
The style suddenly comes alive.
It's classy but not too honest.
Even though it's clean, there's something wrong with it.
Don't shout out the difference, just go through with it quietly.
I don't want the exquisite misalignment to come together perfectly.
Create our casual look.
01
02&03
STAFF
CREATIVE DIRECTOR: Kazuhiro Masuda
PHOTOGRAPHER: Ko Kawaguchi
VIDEOGRAPHER : Yuuichi Masuda
STYLING : Kazuyo Shinato(AVGVST)
COPYWRITING : Tetsuya Sakai
MODEL: Osker,Will
HAIR MAKE : Sumiyo Yamaguchi(mailo)
EDITOR : Hirotaka Ohta











